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Audit of museum marketing communication in the modern management context

Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

Persistent link: https://www.econbiz.de/10012291735

The Role of Polish Crowdfunding Platforms in Film Productions – An Exploratory Study

Swierczynska Kaczor, Urszula - 2020

This paper aims to contribute to the better understanding, and in consequence, better development and implementation of crowdfunding projects for filmmaking. This study covers two areas of analysis: project-level research and founders-level (creators-level) research. In the first area, the...

Persistent link: https://www.econbiz.de/10012841649

Triadic Explanation of Public and Nonprofit Marketing Concept

Novatorov, Edouard - 2017

Although the concept of public and nonprofit marketing concept was initially criticized in the marketing literature as confusing, it eventually became widely embraced by marketing scholars. Marketing scholars agreed that by the end of the 1970s there was no longer any serious controversy among...

Persistent link: https://www.econbiz.de/10012957973

La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas

Casa, José Mª Herranz de la - In: CIRIEC-España, revista de economía pública, social y … (2007) 57, pp. 5-31

Non-profit organisations are enjoying an increasing amount of power and influence in Spain when it comes to raising citizen awareness on issues such as the environment, cooperation and human rights. However, they are gradually losing that aura of trust and credibility, due to their close links...

Persistent link: https://www.econbiz.de/10005087175

Tracing the Emergence of Broadening Marketing Proposition : A Thorny Path

Novatorov, Edouard - 2016

The broadening marketing concept was introduced in 1969 and was initially well-received by marketing scholars. However, during the subsequent four decades, the concept has been increasingly questioned and has divided marketing scholars into two opposing camps. This paper traces the evolution of...

Persistent link: https://www.econbiz.de/10012983102

Social Entrepreneurship and Brand Africa -- How Human Capacity Can Reduce Poverty

Bento, Paulo F. R. L.; Muzanenhamo, Penelope - 2014

The development of human capacity is one measure towards that outcome, whereby social entrepreneurs put people at the centre of initiatives and projects. Increasingly, place branding is being viewed as an alternative model for sustainable development, as it affects various socio-cultural and...

Persistent link: https://www.econbiz.de/10014037102

What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature

Michalski, Silke; Helmig, Bernd - 2008

Although research on relationship marketing in general is vast, very little is known about managing relationships in a nonprofit context. To understand and explain nonprofit relationships we are in line with other nonprofit and relationship marketing researchers arguing that different...

Persistent link: https://www.econbiz.de/10014026034

Challenges in Managing Nonprofit Organizations : A Research Overview

Helmig, Bernd; Jegers, Marc; Lapsley, Irvine - 2014

The topic of "management" and nonprofit organizations (NPOs) continues to fascinate scholars. This paper draws on varying theoretical perspectives to explore their respective contributions to our knowledge of NPOs. The two longstanding and contrasting disciplines of economics and sociology have...

Persistent link: https://www.econbiz.de/10014026790

Defining the Nonprofit Sectors in Japan and England & Wales : A Comparative Assessment of Common Versus Civil Law

Laratta, Rosario; Mason, Chris - 2014

This paper provides a comparative assessment of the legal frameworks for non-profit organisations (NPOs) in England and Japan, offering fresh insights into the differences in legislative support for NPO development in both countries. Following a review of NPO legal developments in England and...

Persistent link: https://www.econbiz.de/10014045112

Defining the nonprofit sectors in Japan and England & Wales: A comparative assessment of common versus civil law

Laratta, Rosario; Mason, Chris - European Research Institute on Cooperative and Social … - 2010

Persistent link: https://www.econbiz.de/10009024756