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Markenkraft im Mittelstand : was Manager von Schwarzenegger und dem Papst lernen können
Errichiello, Oliver Carlo; Zschiesche, Arnd - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716436
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa - 2008
Persistent link: https://www.econbiz.de/10003717721
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Relevance : making stuff that matters
Manners, Tim - 2008
Persistent link: https://www.econbiz.de/10003718857
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Markenkommunikation : wie Marken Zielgruppen erreichen und Begehren auslösen
Munzinger, Uwe; Musiol, Karl Georg - 2008
Persistent link: https://www.econbiz.de/10003719544
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Managing meaning through branding : the case of a consulting firm
Kärreman, Dan; Rylander, Anna - In: Organization studies : an international … 29 (2008) 1, pp. 103-125
Persistent link: https://www.econbiz.de/10003632894
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Academic-practitioner learning forums : a new model for interorganizational research
Mirvis, Philip H. - In: Handbook of collaborative management research, (pp. 201-224). 2008
Persistent link: https://www.econbiz.de/10003635433