Gonçalves, Vânia; Evens, Tom; Alves, Artur Pimenta; … - 2014
reinvent the dominant modes of video supply and consumption while fighting for market power and customer lock-in. This article … stakeholders to control their gatekeeper position and build up or maintain market power. It is suggested that traditional media … gatekeepers typically engage in strategic alliances and mergers and acquisitions to establish new services and build a stronger …
