A cultural economic perspective focuses on values as they affect behavior, the valuations in various spheres as well as the valorization, that is, the enhancement or the changing of values. The pragmatic view focuses on the way values function in everyday life and in particular on the...

This paper seeks to better understand the historical origins of current differences in norms and beliefs about the appropriate role of women in society. We test the hypothesis that traditional agricultural practices influenced the historical gender division of labor and the evolution and...

This pilot study seeks to initiate a debate and motivation for further research into why some people choose to act in a more sustainable manner compared to others, by investigating a synthesis of attitudes and cultural values that can be correlated with practices that may encourage sustainable...

With information and communication technologies becoming an essential part of human life, the very nature of relations between human and computers is changing. Technologies are aimed at augmenting certain human values, but they may contradict with other values thus having adverse implications...

Understanding the cultural effect in purchase of any product is important for the marketers to sustain in the competitive environment. Indian consumers are considered as non trusty consumers when considered about the cultural factors in making purchase decisions. The study emphasizes on the...

The aim of this paper is to make possible dialogue between those who claim that technologies are coded with social, political, or ethical values and those who argue that they are value-neutral. To demonstrate the relevance of this bridge-building project, the controversy regarding agrifood...