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Guest editorial: advancing toward the development of a discipline of negative events in marketing : a managerial perspective
Grégoire, Yany; Laufer, Daniel - In: Business horizons 68 (2025) 2, pp. 129-137
Persistent link: https://www.econbiz.de/10015325124
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When customer love turns into lasting hate : the effects of relationship strenght and time on customer revenge and avoidance
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: Journal of marketing 73 (2009) 6, pp. 18-32
Persistent link: https://www.econbiz.de/10003901072
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When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
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When unhappy customers strike back on the Internet
Tripp, Thomas M.; Grégoire, Yany - In: MIT sloan management review 52 (2010/11) 3, pp. 37-44
Persistent link: https://www.econbiz.de/10009008560
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The limited effects of power on satisfaction with joint consumption decisions
Fisher, Robert J.; Grégoire, Yany - In: Journal of consumer psychology : JCP : the official … 21 (2011) 3, pp. 277-289
Persistent link: https://www.econbiz.de/10009259711
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Inbound open innovation for enhanced performance : enablers and opportunities
Sisodiya, Sanjay R.; Johnson, Jean L.; Grégoire, Yany - In: Industrial marketing management : the international … 42 (2013) 5, pp. 836-849
Persistent link: https://www.econbiz.de/10010211298
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A comprehensive model of customer direct and indirect revenge : understanding the effects of perceived greed and customer power
Grégoire, Yany; Laufer, Daniel; Tripp, Thomas M. - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 738-758
Persistent link: https://www.econbiz.de/10008779087
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How much compensation should a firm offer for a flawed service? : an examination of the nonlinear effects of compensation on satisfaction
Gelbrich, Katja; Gäthke, Jana; Grégoire, Yany - In: Journal of service research : JSR 18 (2015) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10010483434
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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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SOCO's impact on individual sales performance : the integration of selling skills as a missing link
Wachner, Trent; Plouffe, Christopher R.; Grégoire, Yany - In: Industrial marketing management : the international … 38 (2009) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10003810414