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An extended health belief model for COVID-19 : understanding the media-based processes leading to social distancing and panic buying

Radanielina-Hita, Marie Louise; Grégoire, Yany; … - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 132-152

Persistent link: https://www.econbiz.de/10013493155

Let's laugh about it! : using humor to address complainers’ online incivility

Béal, Mathieu; Grégoire, Yany; Carrillat, François A. - In: Journal of interactive marketing 58 (2023) 1, pp. 34-51

Persistent link: https://www.econbiz.de/10014228864

Marketing to prevent radicalization : a first attempt at delimiting the field : editorial

Radanielina Hita, Marie Louise; Grégoire, Yany - In: Journal of public policy & marketing 42 (2023) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10014228880

Striking the right notes : long- and short-term financial impacts of musicians' charity advocacy versus other signaling types

Nguyen, Chau Minh; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JBE 193 (2024) 1, pp. 217-233

Persistent link: https://www.econbiz.de/10014637593

Gender differences in decision satisfaction within established dyads: Effects of competitive and cooperative behaviors

Fisher, Robert J.; Grégoire, Yany - In: Psychology & marketing 23 (2006) 4, pp. 313-334

Persistent link: https://www.econbiz.de/10006955338

Challenges of CRM Implementation in Business-to-Business Markets : A Contingency Perspective

Ahearne, Michael - 2012

In this paper, the authors discuss the importance of customer relationship management (CRM) systems in complex and simple selling settings and examine how CRM is implemented in both contexts. Specifically, they suggest that CRM strategies can be implemented from the top-down, originating from...

Persistent link: https://www.econbiz.de/10013100541

An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes

John Mariadoss, Babu; Echambadi, Raj; Arnold, Mark J.; … - In: Journal of the Academy of Marketing Science 38 (2010) 6, pp. 704-720

Persistent link: https://www.econbiz.de/10008710920