Mobile phone survey interviewing is becoming increasingly prevalent, so it is important to understand how it affects measurement error. We link cognitive response process theory (Tourangeau et al 2000) to theories of mode effects to build a comprehensive framework that identifies ways in which...

We attempt to isolate the causes of mode effects on measurement in a comparison of face-to-face and telephone interviewing, distinguishing between effects caused by differences in the type of question stimulus used in each mode (audio vs. visual) and effects caused by other differences between...