The way a choice is presented influences what a decision-maker chooses.This paper outlines the tools available to choice architects, that is anyone who present people with choices. We divide these tools into two categories: those used in structuring the choice task and those used in describing...

Three studies show that negotiators consistently underestimate the size of the bargaining zone in distributive negotiations (the small pie bias) and, by implication, overestimate the share of the surplus they claim (the large slice bias). We explain the results by asymmetric disconfirmation:...