Social media and social media marketing are real challenges to holistic marketing management approach focusing on real customer value. A distinct problem for social media is making a profit when the standard practice is to not charge the user any money. Social media marketing relies on its...

This case study is intended for undergraduate students. We aim to have students analyze and propose alternative models for decision making regarding the implementation of administrative and management strategies in a business hotel. Information is presented on a hotel that has 53 rooms and a...

This research explored the small and medium-sized enterprises (SMEs) owner-managers' attitudes toward digital media and stakeholder engagement. Its research methodology integrated measures from the technological acceptance model, the pace of technological innovation and corporate social...

Several countries' economies have been disrupted by the sharing economy. Global champions like Airbnb and Uber use similar models and platforms across many countries. However, each country and its consumers have different characteristics including the language used. The text in the profile of...

Purpose – The aim of this paper is to investigate the significance of Web 2.0 and social media for the organizational development and adaptation to ever-changing business environment and its successful managing. Proposed model is based on the concepts of innovative economy, knowledge...

The study investigated the impact of social media marketing activities on green consumption intention. The study used the survey method to describe this impact in five countries (Brazil, Egypt, India, South Africa, and Turkey). The analysis was applied to the leading platforms of electric car...

Non-fungible tokens (NFTs) have taken the world by storm. Initially started as an art/game experiment, the NFT has given rise to a new form of entrepreneurship in the virtual world with massive opportunities and affordances. However, research into the entrepreneurial aspect of NFTs and the role...

This research uses a Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) protocol to investigate the utility of artificially intelligent (AI) conversational chatbots in service business settings. The findings shed light on key theoretical underpinnings focused on...

The future in the services industry belongs to Artificial Intelligence (AI) driven machines, which is a major source of worry for the job market in India. Over 50% of India's GDP constitutes services, and it is a major source of employment for the skilled manpower of India. The research measures...

Purpose: This paper explores business logics as relevant to public service organisations (PSOs), which have a requirement to administer lean and sustainable provision. Organisations have shifted from manual to semi-automated machine processing of service information, which allows them to be...