Purpose – The purpose of this paper is to better understand three main aspects of semantic web search engines of Google Knowledge Graph and Bing Satori. The authors investigated: coverage of entity types, the extent of their support for list search services and the capabilities of their...

Bu calismada, iliskisel pazarlama faaliyetleri, faaliyetlerden elde edilen ciktilar isiginda degerlendirilmistir. Bu calismanin amaci, uygulanan iliskisel pazarlama faaliyetinin, soz konusu faaliyetlerden elde edilen sonucu farklilastirip farklilastirmadiginin belirlenmesidir. Bu amac...

Beyond satisfying needs, customer value is the key to establish and maintain long run relationships. Hence, providing excellent customer value as a driving force of customer relationships management performance plays a key role in gaining sustainable competitive advantage. The aim of this...