Purpose Studies have suggested that attributes are dynamic and a life cycle of product and service attributes exists. When an innovative feature is introduced, the feature might attract and delight customers. However, with the passage of time the state of the attractiveness of this feature may...

Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface -- Chapter 1 Two Lives Become One -- Chapter 2 Ground Rule 1: Save -- Chapter 3 Women, Winning in Wealth -- Chapter 4 Ground Rule 2: Invest -- Chapter 5 Wall Street Unwound -- Chapter 6 Ground Rule 3: Your Plan -- Chapter 7...