This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken...

This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken...

This article constitutes an attempt to answer the question whether social initiatives undertaken by a company influence the consumer attitude towards it. The aforementioned aim has been achieved by presenting the results of experimental research. Six scenarios of social initiatives undertaken by...