Matute, Jorge; Polo-Redondo, Yolanda; Utrillas, Ana - In: Online Information Review 40 (2016) 7, pp. 1090-1110
Purpose With the expansion of internet as a tool for exchanging information, companies include in their websites a virtual space to share information among users. The purpose of this paper is to explore the characteristics of consumers’ reviews (electronic word-of-mouth quantity, credibility...