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Relational resources and competences for radical product innovation

Story, Vicky; Hart, Susan; O'Malley, Lisa - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 461-481

Persistent link: https://www.econbiz.de/10003874142

The use of communication activities in the development of small to medium-sized enterprise brands

Centeno, Edgar; Hart, Susan - In: Marketing intelligence & planning 30 (2012) 2, pp. 250-265

Persistent link: https://www.econbiz.de/10009570956

The five phases of SME brand-building

Centeno, Edgar; Hart, Susan; Dinnie, Keith - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 445-457

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Does experience matter? : a study of knowledge processes and uncertainty reduction in solution innovation

Liu, Rebecca; Hart, Susan - In: Industrial marketing management : the international … 40 (2011) 5, pp. 691-698

Persistent link: https://www.econbiz.de/10009274067

Higher oil prices : Worldwide financial implications ; a policy statement by the British-North American Committee

Lea, Sperry; Hart, Susan - 1975

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Where to now in new product development research?

Craig, Angie - In: European journal of marketing : EJM 26 (1992) 11

Persistent link: https://www.econbiz.de/10001135405

Roles, role performance, and radical innovation competences

Story, Vicky; O'Malley, Lisa; Hart, Susan - In: Industrial marketing management : the international … 40 (2011) 6, pp. 952-966

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How firms learn in NPD networks : the 4S model

Liu, Rebecca; Rindt, Jekaterina; Hart, Susan - In: Industrial marketing management : the international … 89 (2020), pp. 446-458

Persistent link: https://www.econbiz.de/10012291157

The Crash of Cougar Flight 491: A Case Study of Offshore Safety and Corporate Social Responsibility

Hart, Susan - In: Journal of Business Ethics 113 (2013) 3, pp. 519-541

On March 12, 2009, a Sikorsky S-92A helicopter travelling to two offshore oil installations crashed into the sea about 55 km away from the coastal city of St. John’s in Newfoundland and Labrador (NL), Canada. It sank quickly with the loss of 17 lives. There was one survivor. The article...

Persistent link: https://www.econbiz.de/10010990089

Editorial

Hart, Susan - In: Journal of marketing management : MM 22 (2006) 7-8, pp. 671-672

Persistent link: https://www.econbiz.de/10007376612