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suggests an interaction between sustainability beliefs and personality traits. Traditional, luxury brand purchasers are … considered carefree of sustainability considerations. Therefore, a research gap exists regarding sustainable behaviors and … firms pursuing a long-term sustainability agenda may benefit from strategies based on social-adjustive needs. …
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We conduct a field experiment with the visitors of the German Catholic Convention in Münster, Germany. We aim at investigating the effect of the announced attitude of a Catholic institution concerning climate protection efforts, of people's experimentally induced religiosity (using a priming...
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