Purpose – This paper utilizes diffusion of innovation theory in order to investigate and understand the relationships …. Originality/value – This research extends the application of diffusion of innovation theory and leader vision theory to …

The aim of this study is to find out the effect of pricing on the diffusion of cellular subscriptions in Finland. There … is a lack of studies on the effect of (telecommunications) service pricing on its diffusion. In the present study, a … modified logistic model is applied for estimating the impact of price on the diffusion. The effect of cellular tariffs and …

Traces the diffusion of palm oil by a joint venture company in Indonesia during the early 1980s. The diffusion … change agent effort were critical in the diffusion. However, Rogers′ two‐step model of diffusion was not relevant in this … case. A one‐step model of diffusion is recommended for the marketing of industrial products where knowledge of the …

Seeks to determine the adopter categories for a new product using an innovation diffusion model which assumes that the … diffusion of innovations, where an attempt is made to explain the characteristics of the different adopters according to the … very few of them differentiate between two or more adopter categories. Concentrates on a study of the diffusion of the …

Purpose – Size is one of the most controversial influencing factors in the diffusion literature. This paper seeks to … shed light on this controversy by examining the relationship between business size and the diffusion of both technological … for managers in helping them to determine how to facilitate the diffusion of innovations in their organisations. Design …

Purpose – This paper seeks to focus on the diffusion of activity‐based costing (ABC) in Jordan. A conceptual framework … from general diffusion theory is adopted to describe the diffusion process within the Jordanian industrial sector. The main … is also suggested that the supply side of the diffusion process, most notably the role played by consultants, was an …

diffusion of the Concerto clinical workstation at the Northern District Health Board. Design/methodology/approach The paper … draws on Rogers’ diffusion of innovation theory to interpret and analyse the factors that enabled acceptance and successful … acceptance and full diffusion of Concerto as compared to iHealth is the increased functionality it offers and its ability to …

diffusion. Design/methodology/approach – Data were obtained primarily through qualitative research (semi‐structured interviews … technology diffusion. Originality/value – The focus in this case is on small‐scale indigenous agribusinesses operating in the … parameters of standard technology adoption and diffusion of innovation theories to support the study.  …