Charity marketers face the challenge of understanding how pro-social decisions are made. Are all solicitations made equal? The authors found that a helping opportunity and a giving opportunity reveal different pro-social preferences. In a series of four studies, involving hypothetical and real...

To entice new donors and spread awareness of the charitable cause, many charity campaigns encourage donors to broadcast their charitable acts with self-promotion devices such as donor pins, logoed apparel, and social media hashtags. However, this voluntary-publicity strategy may not be...

Intertemporal choices represent one of the most common and fundamental trade-offs in consumer decision-making. How do intertemporal choices made for another person differ from similar choices made for oneself? To examine this question, the present research introduces the first integrative...

Artificial Intelligence (AI) and algorithms outperform humans in a variety of marketing tasks. In the B2C sales frontier, many people expect AI-based agents to be a fitting solution to routine sales tasks, such as purchase suggestions and upsells. But when an AI agent suggests a purchase, will...