Llopis, Juan; Gasco, Jose; Gonzalez, Reyes - In: Industrial and Commercial Training 38 (2006) 2, pp. 78-85
Purpose – To analyze, through a case study, the essential premises on the basis of which a training plan for the customers of any given firm can be designed, implemented and evaluated. Design/methodology/approach – This paper starts with a review of the literature on customer service...