This paper uses George Ritzer’s account of McDonaldization – the socially transformative process of rationalization – to undertake a critical analysis of agri-environment schemes, the dominant form of on-farm nature conservation in England. Drawing on a wide range of evidence, including...

Within Europe and North America the integration of environmental concerns into agriculture has become a domain almost exclusively defined by public policy. In this paper it is contended that we are currently witnessing a new direction in attempts to reconcile agricultural production and...

Agriculture is a key land user implicated in the causes of, and solutions to, the problem of biodiversity decline. The development, in the late 1990s, of farm biodiversity action plans (farm BAPs) represents an important step towards achieving greater farmer involvement in biodiversity and is...