Information overload is a well-known problem of conjoint choice models when respondents have to evaluate a large number of attributes and/or attribute levels. In this paper we develop an alternative conjoint modelling approach, called pairwise conjoint analysis. It differs from conventional...

Place attachment is one’s strong emotional bond with a specific location. While there are numerous studies on the topic, the literature pays little attention to commercial settings. This is because they are seen as too insipid to rouse attachment. Consumer research, however, suggests...

Tax rebates are instruments for stimulating consumer spending during recessions. Previous research assessed whether consumers use tax rebates for saving or, alternatively, purchasing goods and services. These studies concentrated on aggregate estimations. Based on the saving motive hierarchy...

Retail markets are increasingly competitive and retailers continuously look to differentiate their retail offering. One way to differentiate is by providing a pleasant and exciting shopping ambience. This paper experimentally tests the effects of music (volume high or low) and aroma (vanilla...

Choice modelling has been one of the most active fields in economics over recent years. This valuable new book contains leading contributions from academics and practitioners from across the different areas of study where choice modelling is a key analytical technique, drawn from a recent...

Most existing activity-based models have been developed from revealed preference data. This paper introduces an approach to developing activity-based models from stated preference data. We focus on activity behavior as a multi-facet choice process to decide where and in what sequence to conduct...

This paper explores the possible uses of online news discussions that emerge following the publication of news on the Internet. It is suggested that this medium provides those investigating consumer behaviour with a new, previously unavailable, source of information (at almost no direct cost)....

Purpose – Marketers are increasingly aware of ethnic subgroups as segments to target with customized offers. This paper aims to investigate the role of ethnic‐related outlet attributes in determining the attractiveness of mainstream and ethnic service outlets to ethnic consumers....