Moreira, Antonio Carrizo; Silva, Pedro Miguel; … - In: Marketing Intelligence & Planning 34 (2016) 6, pp. 843-862
Purpose The purpose of this paper is to identify and compare different groups of customers’ perceptions (i.e. stayers, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality, switching costs, marketing communication, and loyalty itself....