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The impact of marketing resour...
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Showing
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1
Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert
;
Miočević, Dario
;
Herhausen, Dennis
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
Saved in:
2
Resource-based theory in marketing
Kozlenkova, Irina V.
;
Samaha, Stephen A.
;
Palmatier, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010256738
Saved in:
3
Modelling framework of the tandem supply chain efficiency and sustainable financial performance in the automotive industry
Burta, Simona
;
Nicolescu, Ana-Cristina
;
Vătavu, Sorana
; …
- In:
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis …
40
(
2022
)
1
,
pp. 201-224
Persistent link: https://www.econbiz.de/10013341973
Saved in:
4
Measuring the relationship between marketing assets, intellectual capital and firm performance
Pucci, Tommaso
;
Simoni, Christian
;
Zanni, Lorenzo
- In:
Journal of management & governance
19
(
2015
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10011300052
Saved in:
5
Aggressive marketing strategy following equity offerings and firm value : the role of relative strategic flexibility
Kurt, Didem
;
Hulland, John
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 57-74
Persistent link: https://www.econbiz.de/10009793060
Saved in:
6
Resources, aspirations, and emerging multinationals
Xie, En
;
Huang, Yuanyuan
;
Peng, Mike W.
;
Zhuang, Guijun
- In:
Journal of leadership & organizational studies : JLOS; …
23
(
2016
)
2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10011486325
Saved in:
7
Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra
;
Snell, Lan
;
Lee, Wai Jin
;
Sok, Keo Mony
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
Saved in:
8
Marketing resources, performance, and competitive advantage : a review and future research directions
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5547-5552
Persistent link: https://www.econbiz.de/10011597350
Saved in:
9
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
10
The contribution of dynamic marketing capabilities to service innovaiton and performance
Pérez-Cabañero, Carmen
;
Cruz-Ros, Sonia
; …
- In:
International journal of business environment : IJBE
7
(
2015
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10011379550
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