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This paper focuses on presenting an improved model of corporate reputation measurement. This research builds on to the research conducted so far in relation to the instruments used for measuring corporate reputation. It aimed at widening the current theoretical knowledge and research on the...
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The process of globalization and of lasting tourism’s development aims at the touristic activities placed under the influence of ecology and of reasonable use of resources.To measure the lasting tourism’s development represents a necessity in the conditions of a deep interaction among the...
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