Traditional conceptions of learning focus on the formal learning that occurs in contexts such as school and higher education. These however form only part of the learning experience for any individual. Indeed for adults, most learning will occur outside formal contexts either informally or...

This research uncovers a counterintuitive effect of negative information, showing that under specifiable conditions people will be more favorably disposed to a product when a small dose of negative information is added to an otherwise positive description. This effect is moderated by processing...