Milena, Ratajczak-Mrozek; Filip, Nowacki; Paulina, … - In: Organization and Management 2013 (2013) 5 (158), pp. 109-122
Franchising as a form of business development (both locally and internationally) is becoming of great importance also in Polish market. It results from relative safety of this business concept, as well as an international expansion mode. The objective of the article is to indicate the most...