Consumer behaviour has led to the development of specific shopping systems in the Gubin-Guben transborder urban complex. One, fairly stable, is geared to the local population service, while the other displays a marked asymmetry in terms of volume and function. On the Polish side, this system...

Objective: The objective of the research was to study consumer decision-making and purchasing preferences when buying engine oils to reveal the presence of consumer preference heterogeneity. Research Design & Methods: Survey data were collected from Polish and Czech consumers by using a...