investigating how popularity of the participating artists influences the final voting results. We employ two different concepts of … popularity. First, we collected data regarding the artist's former success (MacDonald-popularity) using music charts data. Second …, we proxy the media presence of the artists (Adler-popularity) using hits in traditional and new media. In our analysis …

following research questions: (i) Are the classic theoretical concepts of popularity and superstardom by Rosen, MacDonald and … Adler applicable? (ii) Can social media stars actively influence their popularity by employing special upload strategies? We … actively influence their popularity with distinctive upload strategies and market behaviour. …