Karhunen, Päivi; Kosonen, Riitta - In: Journal of Business & Industrial Marketing 28 (2013) 3, pp. 201-209
Purpose – The purpose of this paper is to show how the institutional context in an emerging economy, Russia, moderates … have invested in Russia's second largest city, St Petersburg. Findings – The key findings include first, that the formal … firm in Russia may need to insource functions that it would otherwise outsource as non‐core activities and invest in …