Narrow search
Showing 1 - 10 of 51,496
Cover Image
Changes on Asian Markets – Challenge for European Companies
Zamykalová, Miroslava; Gullová, Soňa - In: Současná Evropa 2013 (2013) 3, pp. 147-161
about strategy, operations, organization and marketing. As the world witnesses profound changes to the traditional model of …
Persistent link: https://www.econbiz.de/10011195468
Cover Image
How Do Smaller Firms Select Foreign Markets?
Musso, Fabio; Francioni, Barbara - Volkswirtschaftliche Fakultät, … - 2012
The purpose of this paper was to analyze the internationalization of small and medium-sized enterprises (SMEs) in relation to international market selection (IMS). To accomplish this, an investigation of the primary factors influencing SMEs’ choice when selecting international market in a...
Persistent link: https://www.econbiz.de/10011259612
Cover Image
A P.E.S.T. ANALYSE OF THE MARKETING ENVIRONMENT OF THE ROMANIAN SME SECTOR DURING THE LAST FINANCIAL CRISIS YEARS
Constantinescu, Mariana Lucretia; Cojoaca, Andreea - In: Annales Universitatis Apulensis Series Oeconomica 2 (2011) 13, pp. 44-44
The health of an economy depends, no doubt, by the dynamic of SME sector andtheir level success on the domestic and international markets.Our work aims a PESTLE analysis of the Romanian SME sector after 2008 year when theywere felt the effects of the global financial crisis and to emphasize the...
Persistent link: https://www.econbiz.de/10009395323
Cover Image
Optimizing Marketing Decisions Through a Structured Decision-Making Model Based on Marketing Engineering Principles
Hajisafi, Amir - 2023
Effective marketing decision-making benefits from a rigorous, data-driven process that systematically evaluates … marketing engineering principles aimed to optimize marketing decisions. An experiment randomized 150 participants into groups … higher ROI from marketing decisions (19.3% vs 16.4%) and employed key elements like customer segmentation, experimentation …
Persistent link: https://www.econbiz.de/10014360522
Cover Image
Economie distrettuali e canali di distribuzione all’estero. Varietà di percorsi delle imprese pesaresi del mobile
Musso, Fabio - Volkswirtschaftliche Fakultät, … - 2000
The research presented in this book has been made ​​in a long time-span (1985-1997) to follow the paths of small international companies within an industrial district located in the Italian province of Pesaro, which highlighted a strong presence of district-related economies. It is a...
Persistent link: https://www.econbiz.de/10011114074
Cover Image
CULTURE - MAJOR DETERMINANT OF THE EUROPEAN CONSUMER BEHAVIOR
Constantinescu, Lucretia Mariana; Goldbach, Ioana Raluca; … - In: Annales Universitatis Apulensis Series Oeconomica 2 (2009) 11, pp. 47-47
Consumers put in the new circumstances of the European Union area is in the processof adapting behavior in market relations, the conditions in which enjoys growing prosperity, theincreased degree of civilization. How businesses will respond to their offer of goods to therequirements of the...
Persistent link: https://www.econbiz.de/10008556245
Cover Image
Establishing Strategic Sales Organizations in Emerging Markets : The Case of Saudi Arabia
Al-Habib, Mohammed - 2013
This paper focuses on examining the sales force transformation process through the sales marketing interface theory …, roles and responsibilities of sales and marketing personnel, and managerial competencies to this process. We suggest that … since firms in emerging markets may lack welldeveloped marketing and sales apparatuses, the transformation process may turn …
Persistent link: https://www.econbiz.de/10014165760
Cover Image
THE INTERNATIONALIZATION OF BUSINESS AS AN OPTION IN THE MARKETING STRATEGY OF THE ENTREPRENEUR
BURDUS, Eugen; ALPOPI, Cristina - In: Management and Marketing Journal VIII (2010) 1, pp. 49-56
future in terms of domestic and international presence. This would require a marketing strategy for attracting and …
Persistent link: https://www.econbiz.de/10008467420
Cover Image
Factors influencing residents' perceptions, attitudes and behavioral intention toward festivals and special events : a pre-event perspective
Li, Hui; Schein, David D.; Ravi, Siva Prasad; Song, Wei; … - In: Journal of business economics and management 19 (2018) 2, pp. 288-306
This article reports the results of research investigating residents' perceptions, attitudes and behavioral intention (BI) toward sports festivals and special events (FSE) from a pre-event perspective. A structural equation modeling (SEM) was utilized. Two sets of theoretical frameworks have...
Persistent link: https://www.econbiz.de/10012174771
Cover Image
Consumer Perception of Mobile Telephony Taris with Cost Caps
Krämer, Jan; Wiewiorra, Lukas - Institut für Informationswirtschaft und -management … - 2010
In this article we provide a seminal academic investigation of mo-bile telephony consumers' perception of the recently introduced costcap tari in comparison to corresponding pay-per-use and atrate call-ing plans. Previous studies have identied several psychological eectsthrough which consumers...
Persistent link: https://www.econbiz.de/10009284842