their offering to include a range complementary services. The author then proposes four key questions for companies … considering value added services as a way to provide new sources of profitable growth. Findings – Just because you have exhausted … order to tap new sources of growth. Adding new services that provide a more complete solution to customers' needs can be a …

goods offerings by the addition of different kinds of services. Design/methodology/approach – The study develops a … manufacturing firms engaged in the addition of services to their traditional goods offerings. Findings – It was found that eight of … propositions that represent a useful starting point for the development of a formal theory of the risks of providing services …