Alcaide-Pulido, Purificación; Gutiérrez-Villar, Belén; … - In: Administrative Sciences 12 (2022) 4, pp. 1-14
The compulsory nature of online training in university education, brought about by COVID-19, has opened the door to the emergence of several potential competitors in the university space. Thus, measuring a university's image may have even greater importance for the management and differentiation...