Bahng, Youngjin; Kincade, Doris H. - In: International Journal of Retail & Distribution Management 40 (2012) 6, pp. 410-426
purpose of the study is to analyse the relationship between temperature, one aspect of weather, and retail sales of seasonal … weekly average temperature data were collected and evaluated. The analysis for the study was drawn using descriptive … evidence that fluctuations in temperature can impact sales of seasonal garments. During sales periods when drastic temperature …