Yang, Ming-Hsien; Wu, Ji-Tsung Ben; Su, Che-Jen; Kao, Tzu-Yi - In: International Journal of Revenue Management 4 (2010) 2, pp. 145-162
The study aims at dissecting the management strategies and revenue management of social enterprises to clarify how social enterprises are able to create critical social value on one hand while increasing their market value on the other hand. The study applies the case study method on two...