Brito, Anderson J.; Almeida, Adiel T. de - In: European Journal of Operational Research 220 (2012) 3, pp. 820-830
Traditional newsvendor models usually focus on single profit maximization or cost minimization approaches. However, making a monetary estimate of the consequences of lost sales as a result of shortages is often a difficult task for many practitioners. Besides, there is still a lack of an...