Kim, Jiyoung; Ha, Sejin; Fong, Clarissa - In: International Journal of Retail & Distribution Management 42 (2014) 2, pp. 131-150
Purpose – This study aims to investigate consumer perception of community and employee oriented CSR program, and examine how retailers' CSR activities lead to social (i.e. legitimization) and financial support. Further, by taking the social context into account, this research examine the...