Herbes, Carsten; Beuthner, Christoph; Ramme, Iris - In: International Journal of Consumer Studies 44 (2020) 3, pp. 258-271
Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating packaging. We asked over 3,000...
