Upadhyaya, Pallavi; Mohan, P.; Karantha, Manjunatha Prasad - In: International Journal of E-Business Research (IJEBR) 13 (2017) 4, pp. 55-69
their adoption. As adoption of B2B e-marketplace is in its growth stage in India, there is a need to understand the factors … that influence the adoption. Based on the theoretical frameworks of Diffusion of Innovation, Institutional theory and … factors influencing adoption is developed. Using the data from 122 MSMEs, the significant factors that influence adoption of B …