Goh, Tiong-Thye; Yang, Bing; Dai, Xin; Jin, Dawei - In: Journal of Electronic Commerce in Organizations (JECO) 15 (2017) 3, pp. 14-32
adoption of eWOM system. This study is the first to propose a model linking argument quality, site quality and reviewer quality … with purchase influence and behavior intention and show how these two factors affect the usage and the adoption of eWOM …. Complementing the predicted intention-adoption link, data analysis based on 136 samples after controlling gender, age and occupation …