This study introduces the construct of Perceived Marketplace Influence (PMI) and investigates its role in mediating the relationship between environmental concern and sustainable consumption behavior. A nationwide survey shows that Perceived Marketplace Influence plays an important role in...

The aim of this paper was to establish the relationship between environmental concern and consumers’ green purchasing behavior. A survey instrument was developed that used scales to measure general environmental beliefs (HEP-NEP general environmental beliefs questions) and consumer’s...

Previous research has extensively studied environmental implications of conventional and globalized food supply chain. Local food supply chains are supposed to reduce the environmental impacts of "food miles", the distance that foodstuff travels between the production location and the...

Purpose The purpose of this paper is to discuss the need for appropriate green marketing communication strategies to close the gap between consumers’ strong environmental concerns and weak engagement in sustainable behaviors. In doing so, our overarching goal is to provide new direction for...

Purpose – So far, few studies dealing with the determinants of pro‐environmental behavior have examined the impact of emotional variables. This research aims to extend previous work on the role of affective motivations underlying ecological behavior by exploring the influence of anticipated...

Purpose The purpose of this paper is to compare the effectiveness of the cognitive-affect behavior (CAB) model and the theory of reasoned action (TRA) model as well as their extended forms (with product knowledge) in predicting everyday green consumption among non-Hispanic White and Hispanic...

Purpose – The purpose of this study is to elucidate how green value influences potential green hotel customers’ propensity to choose green. Studies on green hotels emphasized environmental and financial benefits that conventional hotels do not provide to society or the companies. However,...

We investigate the role discretionary (non-working) time plays in sustaining the gap between individuals’ concern about climate change and their propensity to act on this concern by adopting sustainable consumption practices. Using recent Australian survey data on climate change adaptation, we...