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The synergy in green persuasion, green celebrity endorsers in green advertising : a study of brand-endorser congruence effects in green advertising

Blasche, Juliana; Ketelaar, Paul Edwin - In: Journal of euromarketing 24 (2015) 2/3, pp. 86-106

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Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"

Chun, Eunha; Joung, Heerim; Lim, Young Ju; Ko, Eunju - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 437-452

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The role of environmental concern in explaining attitude towards second-hand shopping

Borusiak, Barbara; Szymkowiak, Andrzej; Lopez-Lluch, … - In: Entrepreneurial business and economics review : EBER 9 (2021) 2, pp. 71-83

Objective: The objective of the article is to examine the role which environmental concern plays in explaining the attitude towards second-hand shopping and the intention to visit a second-hand shop. Research Design & Methods: Norm Activation Model including an additional variable –...

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Pro-environmental purchase intention towards eco-friendly apparel : augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern

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How does electronic word of mouth impact green hotel booking intention?

Kumari, Pooja; Sangeetha R. - In: Services marketing quarterly 43 (2022) 2, pp. 146-165

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Impact of environmental concern on image of internal GSCM practices and consumer purchasing behavior

Lee, Changjoon; Lim, So-Youn - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 241-254

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Cultivating society's environmental concern through green advertising : an empirical analysis among Jaipur citizens

Kishor, Jugal - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 75-96

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Determinants of eco-conscious consumer behavior of muslims in Indonesia the theory of planned behavior

Nasr, Sumayyah Amalina; Safira, Anya - In: ASEAN marketing journal : Association of Southeast … 12 (2020) 1, pp. 20-29

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A study on the adoption of electric vehicles in India : the mediating role of attitude

Khurana, Anil; Ravi Kumar, V. V.; Sidhpuria, Manish - In: Vision : the journal of business perspective 24 (2020) 1, pp. 23-34

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