This paper reports on a market segmentation of eco-oriented wood furniture consumers. An Engel-Blackwell-Kollat (EBK) model of purchase decisions was combined with conjoint analysis to gather individual characteristics on information search, purchase assessment and choice. The eco-oriented...

Purpose – Second-generation biofuel is regarded as a sustainable alternatives to fossil energy in transportation where electricity is not feasible. The main purpose of this study is to analyze how large-scale second-generation biofuel based on wood may affect the competitiveness of more mature...