Pénard, Thierry; Raynaud, Emmanuel; Saussier, Stéphane - In: International Journal of the Economics of Business 18 (2011) 3, pp. 399-417
<title>Abstract</title> Franchising is nowadays a prominent way to organize the distribution sector. While previous literature suggests that monitoring issues are a critical determinant of organizational choices, it is rather silent on the optimal monitoring strategy once the organization of the chain is set....