Gastañaduy Benel, Alfonso - In: Journal of Economics, Finance and Administrative Science 14 (2009) 26, pp. 109-119
enterprises (MSE), both for its ability to generate employment and for being the manifestation of the entrepreneurial spirit of … performance of MSE. And how can we have evidence of such optimization? There can be many ways, but the concept that is becoming …, the very critical resource for managing the MSE. This is the message: the franchises make tangible the entrepreneurship …