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Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie; Stubenvoll, Marlis; Binder, Alice; … - In: Journal of advertising 53 (2024) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
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Infrarotkameras zur Temperaturmessung bei thermischen Prozessen Energieeffiziente Prozessführung
Krakau, Tristan; Schönecker, Holger; Keller, Hubert B; … - In: Euroheat & power : Kraft-Wärme-Kopplung, … 39 (2010) 12, pp. 28-34
Persistent link: https://www.econbiz.de/10008766197
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I See What You Don't See
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: International journal of advertising : the quarterly … 40 (2011) 4, pp. 85-101
Persistent link: https://www.econbiz.de/10009976487
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Tiptoe or Tackle? The Role of Product Placement Prominence and Program Involvement for the Mere Exposure Effect
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: Journal of current issues and research in advertising : … 33 (2011) 1, pp. 129-146
Persistent link: https://www.econbiz.de/10010033587
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More than meets the eye: Investigating the hidden impact of brand placements in television magazines
Matthes, Jörg; Schemer, Christian; Wirth, Werner - In: International journal of advertising : the quarterly … 26 (2007) 4, pp. 477-504
Persistent link: https://www.econbiz.de/10008125014
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The Role of Similarity Cues in the Development of Trustin Sources of Information About GM Food
Meijnders, Anneloes; Midden, Cees; Olofsson, Anna; … - In: Risk analysis : an international journal 29 (2009) 8, pp. 1116-1128
Persistent link: https://www.econbiz.de/10008310612
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I See What You Don't See
Matthes, Jörg; Wirth, Werner; Schemer, Christian; … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 85-101
Persistent link: https://www.econbiz.de/10009811394
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Das Hochschul-Journal : eine empirische Untersuchung zur Öffentlichkeitsarbeit von Hochschulen
Kohring, Matthias; Matthes, Jörg - 2001
Persistent link: https://www.econbiz.de/10013456890
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Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne; Matthes, Jörg - In: International journal of advertising : the review of … 42 (2023) 3, pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
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Why am I getting this ad? : how the degree of targeting disclosures and political fit affect persuasion knowledge, party evaluation, and online privacy behaviors
Binder, Alice; Stubenvoll, Marlis; Hirsch, Melanie; … - In: Journal of advertising 51 (2022) 2, pp. 206-222
Persistent link: https://www.econbiz.de/10013362271