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Advertising effects
17
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International journal of advertising : the review of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer behaviour : an international research review
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Euroheat & power : Kraft-Wärme-Kopplung, Nah-/Fernwärme, Contracting
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Innovation der Persuasion : die Qualität der Werbe- und Markenkommunikation in neuen Medienwelten
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ECONIS (ZBW)
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Zum Einfluss von Nahrungsmittelplatzierungen in Unterhaltungsfilmen auf das Essverhalten und die Markeneinstellungen von Kindern
Matthes, Jörg
;
Naderer, Brigitte
- In:
Innovation der Persuasion : die Qualität der Werbe- …
,
(pp. 59-74)
.
2014
Persistent link: https://www.econbiz.de/10014573941
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42
Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
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