This introduction reviews the history and core principles of Charles Lindblom's concept of muddling and its application across a wide array of business decisions. The approach recognizes certain decisions as sequential, strategic practices and thus finds applications in a wide variety of...

Purpose – The purpose of this paper is to establish the importance and approaches in securing an organization's legitimacy from the network community of customers, suppliers and manufacturers, including private investors and state‐owned institutions when marketing their products....

Purpose – The paper aims to identify the challenges faced by Huawei Technologies, China's biggest telecommunications equipment manufacturer, as it makes the transition from an indigenously‐owned business to a potentially competitive global giant. Design/methodology/approach – This is an...