Martens, Rudy; Matthyssens, Paul; Vandenbempt, Koen - In: Journal of Business Research 65 (2012) 6, pp. 720-728
incrementalism in strategic decision-making and (3) illustrate the process of muddling by using critical incidents in a market … strategy renewal effort of an industrial company. Using a longitudinal case design, this article highlights how incrementalism … remedial, serial and socially fragmented incremental processes in these renewal efforts. Incrementalism in strategy is viewed …