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Pure-strategy Nash equilibria in an advertising game with interference

Viscolani, Bruno - In: European Journal of Operational Research 216 (2012) 3, pp. 605-612

Two manufacturers produce substitutable goods for a homogeneous market. The advertising efforts of the two manufacturers determine the demand for the goods and interfere negatively with each other. The demand of each good is a piecewise linear function of the product goodwill, and the latter is...

Persistent link: https://www.econbiz.de/10010574139

Coordination via cost and revenue sharing in manufacturer–retailer channels

Kunter, Marcus - In: European Journal of Operational Research 216 (2012) 2, pp. 477-486

discussed in the industrial economics, the marketing and the operations research literature. However, studies considering … sharing via a revenue sharing rate and marketing effort participation rates on both manufacturer and retailer level. Some …’s participation of at least 50% in the manufacturer’s cost of marketing effort. Moreover, the elimination of double marginalisation is …

Persistent link: https://www.econbiz.de/10010577599

Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts

Desai, Preyas S.; Srinivasan, Kannan - In: Management Science 41 (1995) 10, pp. 1608-1623

We study the signalling strategy of a principal who is privately informed about its high demand potential to an uninformed risk-neutral agent. We analyze the model in the context of a contract between a franchisor and a franchisee. We examine the distortions of a two-part pricing scheme...

Persistent link: https://www.econbiz.de/10009197518

The Ability of Nash's Theory of Cooperative Games to Predict the Outcomes of Buyer-Seller Negotiations: A Dyad-Level Test

Neslin, Scott A.; Greenhalgh, Leonard - In: Management Science 32 (1986) 4, pp. 480-498

results, and their implications for marketing practitioners as well as future research, are discussed. …

Persistent link: https://www.econbiz.de/10009198228

Product innovation when consumers have switching costs

Salies, Evens - Centre de recherche en Économie (OFCE), Sciences … - 2011

Economists have long recognized that in free markets, incentives to innovate will be diluted unless some factors grant innovators with a temporary monopoly. Patenting is the most cited factor in the economic literature. This survey concentrates on another factor that confers innovators with...

Persistent link: https://www.econbiz.de/10009132167

Why are Some Salespeople More Aggressive than Others?

Franz, Wan-Ju - In: Atlantic Economic Journal 42 (2014) 4, pp. 383-397

Why are salespeople in certain industries (such as cars and mattresses) aggressive, while their counterparts in other industries (such as luxury boutiques) relatively customer-oriented? Using a principal-agent-customer model, this paper demonstrates that the level of salesperson aggressiveness...

Persistent link: https://www.econbiz.de/10011155068

Product Rivalry with Multiple Strategic Weapons: An Empirical Analysis of Price and Advertising Competition.

Slade, M.E. - Groupement de Recherche en Économie Quantitative … - 1991

Persistent link: https://www.econbiz.de/10005634369

Optimal dynamic environmental policies of a profit maximizing firm

Kort, Peter; van Loon, P.M.J.J.; Luptacik, M. - Tilburg University, School of Economics and Management - 1990

Persistent link: https://www.econbiz.de/10011087106

First Movers, Non Movers and Social Gains from Supporting Entry in Markets for Nature-Based Recreational Goods

Vedel, Suzanne Elizabeth; Jacobsen, Jette Bredahl; … - In: Scandinavian Forest Economics: Proceedings of the …, 42

In general most nature-based recreational goods and benefits are considered positive externalities of production, as they are usually not subject to trade. So far, a low degree of rivalry among most user groups and legally defined rights has secured these benefits as almost a public good. Yet,...

Persistent link: https://www.econbiz.de/10011200858

Game changer : how strategic pricing shapes businesses, markets, and society

Izaret, Jean-Manuel; Sinha, Arnab - 2024 - First edition

"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the...

Persistent link: https://www.econbiz.de/10014318881