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increase industry partnerships to meet long-term Sandia goals; improve Sandia business development and marketing strategies and …
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Search advertising refers to the practice where advertisers place their text-based advertisement on the search engine's result page along with the organic search results. With its growing importance, search advertising has seen a recent surge in academic interest. However, the literature has...
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The ability to digitize information goods such as music and movies and the growing accessibility of the Internet has led to online piracy and the emergence of a new class of retailers that specialize in digital downloads. Both online piracy and digital retailers have changed the dynamics of the...
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While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail …
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