Wilck, Joseph H.; Mackintosh, Patrick; Brantley, Luke; … - In: International Journal of Applied Industrial Engineering … 4 (2017) 2, pp. 33-46
Retailers rely on strong marketing programs to make sales in a competitive environment. One of the biggest sectors of marketing is email loyalty programs. The industry uses Click Through Rate to measure the effectiveness of an email marketing campaign. Click Through Rate measures the ratio...